Iets Frans Lands Exclusively at Metro Boutique Switzerland

Wed, 07 Oct 2026 03:15:24 +0000

Metro Boutique has added the streetwear label Iets Frans to its assortment, making the Swiss fashion retailer the brand’s exclusive physical stockist in the country. The collection arrived online and in stores on Saturday, with the company announcing the tie-up the following Monday.

To introduce the label, Metro Boutique staged a series of launch events across four of its locations: Basel, Bern, the Glatt shopping centre near Zurich, and the Balexert shopping centre in Vernier, close to Geneva. Visitors were treated to DJ sets, a photo booth, a station for making keychains, and drinks. A number of selected content creators turned out for the store launches as well.

Swiss Retail on Marianne Caroline

Iets Frans Lands Exclusively at Metro Boutique Switzerland