Iets Frans Lands Exclusively at Metro Boutique Switzerland

Wed, 07 Oct 2026 03:15:24 +0000

Metro Boutique has added the streetwear label Iets Frans to its assortment, making the Swiss fashion retailer the brand’s exclusive physical stockist in the country. The collection arrived online and in stores on Saturday, with the company announcing the tie-up the following Monday.

To introduce the label, Metro Boutique staged a series of launch events across four of its locations: Basel, Bern, the Glatt shopping centre near Zurich, and the Balexert shopping centre in Vernier, close to Geneva. Visitors were treated to DJ sets, a photo booth, a station for making keychains, and drinks. A number of selected content creators turned out for the store launches as well.

Elwood Clothing: From Dormant to Profitable, No Discounts

Wed, 07 Oct 2026 03:09:43 +0000

Elwood Clothing: A Brand Reborn with a No-Discount Philosophy

When Jackson Wirht and creative director Justin Saul acquired Elwood Clothing in 2020, the skate label had already been dormant twice and was relying on heavy discounting to shift stock. Their first move was to change the product question from “will this sell?” to “will we actually wear this?” That simple shift set the tone for a revival that has kept the brand independent and profitable ever since.

Streetwear on Marianne Caroline

Iets Frans Lands Exclusively at Metro Boutique Switzerland

Elwood Clothing: From Dormant to Profitable, No Discounts

Elwood Clothing: A Brand Reborn with a No-Discount Philosophy