Reebok's AW26 Classics Campaign: Belmont Cameli on Rhythm and Style

Mon, 28 Sep 2026 14:49:26 +0000

Reebok has launched its autumn/winter 2026 Classics campaign, featuring actor Belmont Cameli. This marks the latest chapter in a multi-season partnership that began earlier this year when Cameli was named a global brand ambassador on 2nd June. The campaign is part of Reebok’s overarching platform, “Born Classic. Worn for Life.”, and sees Cameli bring his personal style to some of the brand’s most iconic silhouettes.

The creative direction is a departure from previous ambassador campaigns, leaning into a more visual and fashion-led aesthetic. Set against a dance-inspired backdrop, the campaign captures Cameli in motion, emphasising the idea of finding your own rhythm. It’s a concept that aligns naturally with the Reebok Classics ethos: timeless designs that move with you, season after season.

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Reebok's AW26 Classics Campaign: Belmont Cameli on Rhythm and Style