https://mariannecaroline.com/tags/seoul/Recent content in Seoul on Marianne CarolineHugoen-usThu, 05 Nov 2026 03:10:53 +0000https://mariannecaroline.com/articles/lacoste-opens-800-m2-flagship-in-seoul-s-seongsu/Thu, 05 Nov 2026 03:10:53 +0000https://mariannecaroline.com/articles/lacoste-opens-800-m2-flagship-in-seoul-s-seongsu/<h2 id="a-new-flagship-takes-shape-in-seoul">A new flagship takes shape in Seoul</h2> <p>Just days after showing its autumn/winter 2026 collection in Shanghai for a second time, Lacoste has turned its attention to another key Asian market. In November 2026 the French sportswear label confirmed the opening of a flagship store in Seoul, South Korea, occupying more than 800 square metres in the creative heart of the capital.</p> <p>The address sits in Seongsu, an area that has become synonymous with the city&rsquo;s design and independent retail scene. Rather than a straightforward shop, the space brings together retail, art and hospitality under one roof, with a focus on the kind of experiential store concepts that consumers in the region respond to.</p>https://mariannecaroline.com/articles/lacoste-opens-landmark-flagship-store-in-seoul/Thu, 05 Nov 2026 03:09:38 +0000https://mariannecaroline.com/articles/lacoste-opens-landmark-flagship-store-in-seoul/<h2 id="a-new-creative-address-in-seoul">A new creative address in Seoul</h2> <p>Lacoste has chosen one of Seoul&rsquo;s most vibrant neighbourhoods for its latest flagship. The store sits in Seongsu, a district known for its industrial heritage and its growing creative community, and covers more than 800 square metres. It is also home to the first Café Lacoste in South Korea, which sits alongside the brand&rsquo;s full clothing collections.</p> <p>The opening forms part of a wider international push by the company, which belongs to the Swiss MF Brands Group. Each flagship is conceived with its surroundings in mind, bringing fashion, sport, art and lifestyle together to offer something that feels rooted in its city.</p>