Jack Wolfskin
Jack Wolfskin Reinvents Itself with a Focus on Thru-Hiking
Jack Wolfskin is relocating to Eschborn and refocusing under new owner Anta, putting thru-hiking, functional gear and brand excitement at the heart of its strategy.
Topic
Outdoor Industry
2 articles
Fjällräven
Fjällräven Germany: Inside the Brand's Urban Shift
Dean Polic, Fjällräven's German MD, on opening up to younger urban audiences, balancing heritage with lifestyle, and reshaping distribution for growth.