Frances Valentine Launches Mission Vintage YouTube Series

Wed, 07 Oct 2026 03:16:11 +0000

Frances Valentine, the brand co-founded by Elyce Arons and the late Kate Spade in 2016, has stepped into the world of digital storytelling with the launch of “Mission Vintage.” This four-part YouTube series follows Arons, now CEO, as she travels across the United States in search of vintage garments that serve as both personal passion and professional inspiration.

The series was born from Arons’ long-standing habit of documenting her vintage shopping excursions on social media. “I’m regularly on the road, popping in and out of vintage boutiques and larger shops, picking up vintage gems and taking them back to our offices for inspiration,” she says. “I’ve recently started documenting these excursions on my Instagram, which our followers reacted to so positively, so we decided to take it to YouTube.”

Mission Vintage on Marianne Caroline

Frances Valentine Launches Mission Vintage YouTube Series