Paris Fashion Week SS27: $795.6M Earned Media Value Record

Sat, 17 Oct 2026 03:19:13 +0000

Paris Fashion Week has long been the crown jewel of the fashion calendar, but the spring/summer 2027 womenswear season has redefined its scale. According to figures from communications agency Karla Otto and influencer marketing platform Lefty, the event generated an astonishing $795.6 million in earned media value (EMV), a 59 per cent increase year on year and the highest total ever recorded for a single season. To put that into perspective, Milan Fashion Week womenswear SS27 reached $311 million in EMV, while London Fashion Week mustered $27.3 million. Paris is not merely leading the pack; it is operating in a different league entirely.

Luxury Brands on Marianne Caroline

Paris Fashion Week SS27: $795.6M Earned Media Value Record