Bellingham Fronts Calvin Klein Icon Cotton Stretch

Tue, 03 Nov 2026 03:07:56 +0000

A footballer takes the spotlight

Celebrity casting has long been one of Calvin Klein’s most effective marketing tools, and the brand’s latest underwear campaign keeps that playbook firmly in place — this time with a footballer at the centre. Jude Bellingham fronts the Icon Cotton Stretch campaign, marking his first appearance for the label.

The campaign launches globally on Monday and was photographed and directed by Oliver Hadlee Pearch in Madrid in August. The imagery is deliberately understated, showing the athlete in pared-back settings, and includes a small reference to his trademark on-pitch celebration. Rather than leaning on elaborate sets, the focus stays on the clothes and the person wearing them.

Jude Bellingham on Marianne Caroline

Bellingham Fronts Calvin Klein Icon Cotton Stretch

A footballer takes the spotlight