Victoria's Secret
Victoria's Secret Bets on Kylie Jenner and Creators
Kylie Jenner's Fantasy Bra moment shows Victoria's Secret is buying conversation, not followers, as creator-led marketing reshapes the lingerie brand.
Topic
Influencer Marketing
2 articles
Paris Fashion Week
Paris Fashion Week SS27: $795.6M Earned Media Value Record
Paris Fashion Week SS27 shattered records with $795.6 million in EMV, a 59% rise, as Dior and Schiaparelli lead a new era of 360-degree fashion marketing.