https://mariannecaroline.com/tags/independent-labels/Recent content in Independent Labels on Marianne CarolineHugoen-usWed, 11 Nov 2026 03:09:35 +0000https://mariannecaroline.com/articles/drykorn-at-30-how-an-independent-german-label-endures/Wed, 11 Nov 2026 03:09:35 +0000https://mariannecaroline.com/articles/drykorn-at-30-how-an-independent-german-label-endures/<h2 id="a-brand-built-on-a-gap-in-the-market">A brand built on a gap in the market</h2> <p>Some labels begin with a business plan, a backer and a spreadsheet. Drykorn began with a hundred pairs of black wool trousers. Marco Götz founded the company in Würzburg in 1996 without any of the usual scaffolding, working from an instinct that something was missing between the tidy world of classic menswear and the energy of club and street dressing.</p> <p>Three decades on, the label is stocked in more than 1,000 multi-brand stores worldwide and has developed into a full contemporary offering for both men and women. It remains independent and owner-run, which, as Götz tells it, is less a detail of the company history than the thing that shaped everything else.</p>