Puma Revenue Falls 5% as Europe and North America Weaken

Sun, 01 Nov 2026 03:07:55 +0000

A tough quarter for a household sportswear name

Puma’s latest set of results tells a story of two halves: a shrinking top line on one side, and a quietly improving margin on the other. Revenue for the third quarter came in at roughly €1.78 billion, down 5% on the same period a year earlier. Once currency movements are stripped out, the decline is steeper still at 6.3%.

The pressure was not spread evenly across the map. Demand softened most noticeably in Europe and North America, two markets that have historically carried a large share of the brand’s sales. That geographic split matters for anyone watching the wider sportswear sector, because it points to caution among shoppers in mature Western markets rather than a single regional blip.

Gross Margin on Marianne Caroline

Puma Revenue Falls 5% as Europe and North America Weaken

A tough quarter for a household sportswear name