Fjällräven
Fjällräven Germany: Inside the Brand's Urban Shift
Dean Polic, Fjällräven's German MD, on opening up to younger urban audiences, balancing heritage with lifestyle, and reshaping distribution for growth.
Topic
2 articles
Fjällräven
Dean Polic, Fjällräven's German MD, on opening up to younger urban audiences, balancing heritage with lifestyle, and reshaping distribution for growth.
Germany
German inflation hit 2.9% in August 2026, driven by energy. Clothing and footwear prices rose just 0.4% year-on-year, while clothing retail turnover grew 1.3%.