Topic

Fashion Marketing

3 articles

Jude Bellingham Nov 3, 2026

Jude Bellingham makes his Calvin Klein debut in the Icon Cotton Stretch campaign, shot in Madrid and built around the idea of 'the icon underneath'.

4 min read

Uniqlo Oct 7, 2026

Uniqlo's US expansion balances LifeWear basics with localised campaigns and regional flagships, targeting secondary markets and digital growth.

4 min read

Fashion Marketing Oct 1, 2026

Explore the diverse specialisms within fashion marketing, from brand campaigns to performance metrics, and how each shapes a unique career path.

4 min read