https://mariannecaroline.com/tags/european-brands/Recent content in European Brands on Marianne CarolineHugoen-usFri, 09 Oct 2026 03:13:48 +0000https://mariannecaroline.com/articles/uk-and-european-fashion-brands-cracking-the-us-market/Fri, 09 Oct 2026 03:13:48 +0000https://mariannecaroline.com/articles/uk-and-european-fashion-brands-cracking-the-us-market/<h2 id="the-transatlantic-gap-worth-billions">The transatlantic gap worth billions</h2> <p>American shoppers have a well-documented weakness for British and European style, yet the machinery of cross-border retail keeps getting in the way. Research from market access provider Sold Through, published in its report <em>Dressed for America: The US Opportunity for UK and European Fashion Brands</em>, puts the untapped opportunity at around $50 billion in the US apparel sector. The reason it remains untapped is not a lack of interest. It is friction.</p>