Victoria's Secret
Victoria's Secret Bets on Kylie Jenner and Creators
Kylie Jenner's Fantasy Bra moment shows Victoria's Secret is buying conversation, not followers, as creator-led marketing reshapes the lingerie brand.
Topic
Brand Strategy
4 articles
Jack Wolfskin
Jack Wolfskin Reinvents Itself with a Focus on Thru-Hiking
Jack Wolfskin is relocating to Eschborn and refocusing under new owner Anta, putting thru-hiking, functional gear and brand excitement at the heart of its strategy.
Fjällräven
Fjällräven Germany: Inside the Brand's Urban Shift
Dean Polic, Fjällräven's German MD, on opening up to younger urban audiences, balancing heritage with lifestyle, and reshaping distribution for growth.
Fashion Marketing
Fashion Marketing Careers: Beyond the Job Title
Explore the diverse specialisms within fashion marketing, from brand campaigns to performance metrics, and how each shapes a unique career path.