https://mariannecaroline.com/tags/brand-revival/Recent content in Brand Revival on Marianne CarolineHugoen-usWed, 07 Oct 2026 03:09:43 +0000https://mariannecaroline.com/articles/elwood-clothing-from-dormant-to-profitable-no-discounts/Wed, 07 Oct 2026 03:09:43 +0000https://mariannecaroline.com/articles/elwood-clothing-from-dormant-to-profitable-no-discounts/<h2 id="elwood-clothing-a-brand-reborn-with-a-no-discount-philosophy">Elwood Clothing: A Brand Reborn with a No-Discount Philosophy</h2> <p>When Jackson Wirht and creative director Justin Saul acquired Elwood Clothing in 2020, the skate label had already been dormant twice and was relying on heavy discounting to shift stock. Their first move was to change the product question from &ldquo;will this sell?&rdquo; to &ldquo;will we actually wear this?&rdquo; That simple shift set the tone for a revival that has kept the brand independent and profitable ever since.</p>