https://mariannecaroline.com/tags/augmented-reality/Recent content in Augmented Reality on Marianne CarolineHugoen-usTue, 27 Oct 2026 03:05:24 +0000https://mariannecaroline.com/articles/how-ar-and-ai-are-redefining-luxury-desire/Tue, 27 Oct 2026 03:05:24 +0000https://mariannecaroline.com/articles/how-ar-and-ai-are-redefining-luxury-desire/<p>The concept of luxury is shifting. According to a comprehensive study by Snap Inc., WPP and IFOP, 78% of consumers still dream of luxury, but 65% feel it has become less exclusive. Today, desirability is built through continuous engagement, not just ownership. Brands are responding by using augmented reality (AR) and artificial intelligence (AI) to create immersive experiences that foster desire long before a purchase is made.</p> <h2 id="desirability-before-purchase">Desirability before purchase</h2> <p>The study, which surveyed 9,000 luxury consumers aged 18 to 45 across nine markets, reveals a fundamental change in how luxury is experienced. For many, the journey begins with content, conversations and cultural references—often years before a first purchase. A striking 79% of respondents say that small, regular interactions with a brand are more effective at building desire than large, sporadic campaigns. Furthermore, 39% of luxury shoppers have at least four touchpoints with a product before buying it.</p>