https://mariannecaroline.com/tags/ai-agents/Recent content in AI Agents on Marianne CarolineHugoen-usMon, 09 Nov 2026 03:10:28 +0000https://mariannecaroline.com/articles/ai-in-sports-retail-will-shoppers-trust-an-agent-or-a-human/Mon, 09 Nov 2026 03:10:28 +0000https://mariannecaroline.com/articles/ai-in-sports-retail-will-shoppers-trust-an-agent-or-a-human/<h2 id="the-debate-ai-versus-human-interaction-in-sports-retail">The debate: AI versus human interaction in sports retail</h2> <p>As artificial intelligence becomes more integrated into shopping experiences, a central question emerges: will consumers trust an AI agent or a human with their next sports purchase? Industry leaders from Amazon, Intersport and New Balance tackled this at the ISPO Summit in Amsterdam, during a panel titled “The Future of Retail: Where Consumer Insight Meets Intelligent Commerce.” The discussion brought together Avi Samtani, managing director and Europe GM at Amazon Sports; Tom Foley, CEO of Intersport International Corporation; and Ger Wright, VP sales EMEA at New Balance. Moderated by Yasmin Dufournet, head of consumer insights, the panel converged on one point: AI will reshape how people shop for sporting goods, but it won&rsquo;t replace physical stores or human expertise anytime soon—especially for high-value, emotionally driven purchases.</p>