J.Crew's Suiting Campaign: A Comedy Take on First Suits

Wed, 21 Oct 2026 03:06:24 +0000

J.Crew has launched a new suiting campaign for autumn, titled ‘We take suiting seriously’, featuring the comedy trio Please Don’t Destroy – Ben Marshall, John Higgins and Martin Herlihy. The campaign centres on a comedy short directed by Herlihy and written by the trio with Brady Lees, accompanied by stills from photographer Luke Gilford. It debuted on 20 October across J.Crew’s channels.

In the film, the three comedians report for their first day as staff in the Suit Shop at J.Crew’s 19 Bond Street store in New York. The shift unravels through unorthodox measuring, unexpected styling advice and an attempt to close a sale before noon.

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J.Crew's Suiting Campaign: A Comedy Take on First Suits