A Sustainable Wardrobe: Where to start?

Often people approach me in a situation along the lines of “I want to act more consciously when thinking about what to wear – but where do I begin?! What advice would you give me?” It’s world environment day and probably about time I put pen to paper with a response to this.

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NGO Redress targets the global fashion community

Last week I went along to two events with Redress, the environmental NGO working to reduce waste in the fashion industry. Firstly, I got to see the launch of their new book: Dress with Sense. The following evening I went along to W Hotel to watch a screening of their new documentary: Frontline Fashion.

Both evenings gave me a sense that sustainable fashion is stepping up it’s game to attract a mainstream global audience in really exciting ways.

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Fashion’s unique ability to engage us with sustainability

This piece is also published on The Crowd.

Some fashion brands are known as daring pioneers in the field of sustainability. From Patagonia with their ‘Don’t buy this jacket’ campaign to Kering and their open source Environmental Profit and Loss methodology. Though what is it that makes fashion a unique draw for those consumers intrigued by sustainability? It could be the creative and fun element it introduces to topics typically branded around science and fear. Or it might be fashion’s intrinsic link to individual expression and a way to display our values, for example about the environment.

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The ingredients list on our clothing is changing

As we adapt our wardrobes for more sustainable ways of dressing, you’ll be choosing an item off the hanger with a different looking list of ingredients. Many fashion brands are switching to new types of materials, most recently ethical brand People Tree launched a campaign to introduce a fabric called Tencel® into their line. I wanted to find out more about how these new ingredients lists were coming about, and how soon we as consumers should expect to try and understand what they mean.

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A wooly week

Last week was a wooly week for most of the UK, not just because our temperatures seem to have suddenly dropped, but because it was Wool Week. I got an insight into what wool means for us as we strive to shop more sustainably, when I visited clothing brand Finisterre to get an insight into the type of retail and brand experience that tells us a story.

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A meeting point for the ethical fashion community

It was great to be surrounded by so many ethically minded people from the fashion industry earlier this week at the Ethical Fashion Forum’s Sustainable Fashion Drinks. We met to hear more about the exciting plans ahead for Mysource and share our experiences on what marked a 10 year anniversary for EFF. I left feeling encouraged by the curiosity and drive in the room, and only hope we can continue to foster such meeting points for the ethical fashion community.

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