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Fashion’s unique ability to engage us with sustainability

This piece is also published on The Crowd.

Some fashion brands are known as daring pioneers in the field of sustainability. From Patagonia with their ‘Don’t buy this jacket’ campaign to Kering and their open source Environmental Profit and Loss methodology. Though what is it that makes fashion a unique draw for those consumers intrigued by sustainability? It could be the creative and fun element it introduces to topics typically branded around science and fear. Or it might be fashion’s intrinsic link to individual expression and a way to display our values, for example about the environment.

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The ingredients list on our clothing is changing

As we adapt our wardrobes for more sustainable ways of dressing, you’ll be choosing an item off the hanger with a different looking list of ingredients. Many fashion brands are switching to new types of materials, most recently ethical brand People Tree launched a campaign to introduce a fabric called Tencel® into their line. I wanted to find out more about how these new ingredients lists were coming about, and how soon we as consumers should expect to try and understand what they mean.

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A wooly week

Last week was a wooly week for most of the UK, not just because our temperatures seem to have suddenly dropped, but because it was Wool Week. I got an insight into what wool means for us as we strive to shop more sustainably, when I visited clothing brand Finisterre to get an insight into the type of retail and brand experience that tells us a story.

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A meeting point for the ethical fashion community

It was great to be surrounded by so many ethically minded people from the fashion industry earlier this week at the Ethical Fashion Forum’s Sustainable Fashion Drinks. We met to hear more about the exciting plans ahead for Mysource and share our experiences on what marked a 10 year anniversary for EFF. I left feeling encouraged by the curiosity and drive in the room, and only hope we can continue to foster such meeting points for the ethical fashion community.

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Responsible Innovators in Copenhagen

The theme for this year’s Copenhagen Fashion Summit was responsible innovation. However what I actually came across during my time in Copenhagen at the world’s largest summit for sustainable fashion were responsible innovators; referring to those entrepreneurial individuals with an action plan for making sustainability the new normal. These responsible innovators and their startups got me really excited about the future of fashion. However, how can we grow a collaborative environment around sustainable fashion that allows influential corporates and responsible innovators to work together?

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The Future of Water and Clothing

This week we celebrated World Water Day. How concerned should we be with water scarcity and safety, especially when we consider the implications for our mental health? Can we better engage with climate change by understanding the impact of what we wear on water?

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Sustainable Fashion Through Technology

Some of you might have listened to my talk at Interlaced 2015 this week, on the topic of ‘Sustainable Fashion Through Technology’. I tried to zoom into two huge topics for the fashion industry: sustainability and technology. Both will have a huge and unpredictable influence on the future of fashion, but how can they work together?

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