Vince Opens New Stores in Philadelphia and Atlanta

Vince is set to broaden its retail presence with two new full-price stores, one in the Philadelphia area and another in Atlanta, as announced by parent company Vince Holding Corp. The openings mark a continued push to bring the brand’s modern aesthetic to premier shopping destinations across the United States.

The first location opens its doors on Friday at Suburban Square in Ardmore, Pennsylvania, a well-known retail hub on Philadelphia’s Main Line. The second store is scheduled to open on 20 November at Buckhead Village in Atlanta, a vibrant mixed-use development in one of the city’s most affluent districts.

A focus on in-store experience

Jill Norton, chief commercial officer of Vince Holding Corp., expressed enthusiasm about the new locations: “We are pleased to open these new stores in Philadelphia’s Main Line and Atlanta’s Buckhead markets, two premier shopping destinations. Our focus is on delivering a great in-store experience, and we look forward to welcoming new and existing customers across our stores and online as we kick off the holiday selling season.”

The timing aligns with the busy holiday shopping period, when retailers aim to capture consumer attention and provide seamless omnichannel experiences. Vince’s emphasis on a quality in-store environment reflects its broader strategy to engage customers both physically and digitally.

Expanding footprint and renovations

With these two additions, Vince will operate 44 full-price retail stores in the U.S. and internationally. The company has also completed renovations at three existing stores: Tysons Galleria in McLean, Virginia; Scottsdale, Arizona; and Abbot Kinney in Los Angeles, California. These updates are part of an ongoing effort to refresh the retail network and maintain a consistent brand presentation.

Looking ahead, Vince plans to continue its retail expansion in 2027, signalling confidence in the brick-and-mortar channel alongside its digital and wholesale operations.

Beyond full-price stores

Vince Holding Corp. manages the Vince women’s and men’s ready-to-wear business, as well as the October’s Very Own (OVO) apparel and accessories brand, founded in 2008 by Aubrey “Drake” Graham. In addition to its full-price stores, the company operates 12 outlet stores, its e-commerce site, and premium wholesale channels. This diversified approach allows Vince to reach customers through multiple touchpoints while maintaining a strong presence in key markets.

The new Philadelphia and Atlanta stores are expected to further strengthen the brand’s direct-to-consumer reach and offer customers a tangible way to experience the collections.