Reebok's AW26 Classics Campaign: Belmont Cameli on Rhythm and Style

Reebok has launched its autumn/winter 2026 Classics campaign, featuring actor Belmont Cameli. This marks the latest chapter in a multi-season partnership that began earlier this year when Cameli was named a global brand ambassador on 2nd June. The campaign is part of Reebok’s overarching platform, “Born Classic. Worn for Life.”, and sees Cameli bring his personal style to some of the brand’s most iconic silhouettes.

The creative direction is a departure from previous ambassador campaigns, leaning into a more visual and fashion-led aesthetic. Set against a dance-inspired backdrop, the campaign captures Cameli in motion, emphasising the idea of finding your own rhythm. It’s a concept that aligns naturally with the Reebok Classics ethos: timeless designs that move with you, season after season.

In the campaign, Cameli is seen wearing several of Reebok’s best-known Classics models, each chosen to complement his relaxed yet stylish approach. The images highlight the versatility of the sneakers, pairing them with everything from tailored trousers to casual tracksuits. The dance-inspired setting adds a layer of energy and self-expression, reinforcing the message that style is personal and often best expressed through movement.

Reebok first announced Cameli as its newest global brand ambassador in June, positioning him as the latest talent within its Classics category. At the time, Cameli commented, “Partnering with Reebok was a natural fit. The Reebok Classics have been my go-to sneaker for years, they’re cool, easy to wear, and only get better with time.” That sentiment is clearly reflected in the AW26 campaign, where Cameli’s genuine affinity for the brand shines through.

The autumn/winter 2026 campaign offers a first look at Cameli’s seasonal work with Reebok, following his appointment earlier in the year. It represents a more fashion-forward evolution of the partnership, with a strong emphasis on visual storytelling. By placing movement and personal rhythm at its core, Reebok continues to champion individuality while celebrating the enduring appeal of its Classic designs.

For fans of the brand, the campaign serves as a reminder that true style isn’t just about what you wear, but how you wear it. Whether you’re dancing through the streets or simply going about your day, Reebok Classics are built to last and designed to adapt. With Belmont Cameli front and centre, the AW26 campaign captures that spirit perfectly.

The full campaign is now live, showcasing Cameli in a series of dynamic shots that blend athletic heritage with contemporary fashion. As the partnership continues to evolve, it’s clear that Reebok and Cameli are a natural fit, both committed to celebrating classics that are worn for life.