Nordstrom Rack to Open in Palm Springs in 2027

A New Off-Price Destination for the Coachella Valley

Shoppers in the desert will soon have another reason to head to East Palm Canyon Drive. Nordstrom, Inc. has confirmed that its off-price division, Nordstrom Rack, plans to open a store in Palm Springs in autumn 2027. The announcement came as part of a wider wave of Rack openings the Seattle-based retailer is lining up for that year.

The store will occupy a 25,000-square-foot space at 1785 E. Palm Canyon Drive, a location at the corner of Sunrise and Highway 111 — a busy junction that puts the new shop within easy reach of both year-round residents and the many visitors who pass through the area each season.

What Shoppers Can Expect

As an off-price banner, Nordstrom Rack is built around discounted fashion and home goods rather than full-price retail. The format offers up to 70 per cent off apparel, accessories, beauty products, home decor and shoes, drawing on many of the same brands carried in Nordstrom’s full-line department stores. For value-focused shoppers, it is a way to buy familiar labels without paying full price.

The Rack chain also serves a strategic purpose for the parent company: it is the group’s largest source of new customers. Many people who discover Nordstrom through a Rack store later graduate to the full-line offer, so each new location doubles as a customer acquisition channel as well as a sales floor.

Services at the Palm Springs Location

The new store will not simply be a place to browse rails and shelves. Gemma Lionello, president of Nordstrom Rack, said the company is looking forward to becoming part of the Palm Springs community and serving local customers with a strong selection of brands at competitive prices. She also highlighted the practical side of the offer: shoppers will be able to collect online orders placed on Nordstrom.com and NordstromRack.com at the store, and to handle returns there conveniently.

That click-and-collect and returns capability is increasingly important to bricks-and-mortar retail, where the store often functions as a handy service point for purchases made online.

A Welcome Arrival for the Local Market

The plan has drawn a positive response from at least one established local business figure. Tracy Conrad, operating officer of Smoke Tree Ranch, described the arrival as welcome news, pointing to the company’s long-standing reputation for quality and expressing enthusiasm for the shopping experience the new store is expected to bring to the city.

Building on a Large California Footprint

The Palm Springs location strengthens Nordstrom’s already substantial presence in California. Across the state, the company currently runs 28 Nordstrom stores and 70 Nordstrom Rack stores, supporting more than 11,800 jobs. Nationally, Nordstrom, Inc. operates over 400 locations across its Nordstrom, Nordstrom Local and Nordstrom Rack formats.

Part of a Broader 2027 Rollout

Palm Springs is not an isolated case. The 2027 expansion pipeline also includes Rack stores planned for Marina del Rey and Torrance in California, along with Athens, Georgia. The cluster of California openings suggests the retailer sees continued demand for value-priced fashion along the coast and inland, while Athens extends the banner’s reach into a new part of the South.

What It Means for Local Shoppers

For anyone in the Coachella Valley who has been ordering from Nordstrom’s websites and waiting for parcels, the new store should simplify things: order online as usual, then pick up in Palm Springs or bring returns to the counter instead of posting them back.

For the surrounding retail landscape, a 25,000-square-foot name-brand tenant at Sunrise and Highway 111 is likely to lift footfall in the immediate area. The opening is still some way off — autumn 2027 — so exact launch dates and any opening-day details are yet to be confirmed. In the meantime, the announcement gives desert residents something to plan for, and gives Nordstrom another foothold in one of its most important markets.