Moose Knuckles and Montreal Canadiens Team Up for NHL Collection

A Montreal Story, Woven Into Winter Wear

Two of Montreal’s most recognisable names have joined forces. Moose Knuckles has released its third NHL collection, and this time the spotlight falls on the Montreal Canadiens. The 11-piece unisex range reimagines the team’s visual heritage through the brand’s unmistakable design language, bringing together outerwear, apparel and accessories that feel as at home on the street as they do in the stands.

This is not simply merchandise with a logo slapped on. The collection draws on the generations of fans who have made the Canadiens an enduring part of the city’s identity, translating that devotion into pieces designed to be worn well beyond game day. It is a contemporary take on Canadiens pride, rooted in Montreal and made for anyone who wants to carry a piece of the team with them.

The Pieces: From Sherpa to Knitwear

Statement outerwear sits at the heart of the collection. Sherpa jackets bring texture and warmth, while a nylon hooded anorak offers a lighter, utilitarian option. The nylon varsity puffer jacket rounds out the outerwear offering with a sporty, collegiate feel that nods to hockey’s long association with varsity styles.

Layering pieces include crewnecks, hoodies and graphic T-shirts, each carrying a distinct interpretation of Canadiens iconography. Knit accessories complete the range, adding a cosy finishing touch. The palette and detailing are designed to feel cohesive, allowing the pieces to be mixed and matched or worn as a full look. Everything is unisex, making the collection accessible to a broad audience rather than splitting it down gendered lines.

A Campaign Built by Montrealers

The collection’s campaign was developed with Zack Macklovitch, a Montreal-based entrepreneur, brand-builder and nightlife figure whose fingerprints are all over the city’s cultural scene. It was produced with an entirely Canadian cast and crew, a decision that reinforces the collection’s local roots.

Through film and photography, the campaign explores the personal connection between the team and its community. It leans on archival memorabilia, vintage keepsakes, personal photographs and iconic moments, creating a narrative that feels intimate rather than corporate. Rather than focusing solely on the athletes, the campaign widens the lens to include the people who make Montreal what it is.

Six Voices From Across the City

The campaign features six voices from Montreal’s sports, music, art and hospitality scenes. From the world of sport come Canadiens player Arber Xhekaj and Montreal Victoire player Jade Downie-Landry. The hospitality scene is represented by Andrew Whibley and Pablo Rojas of Bar Dominion, while painter and visual artist David Bicari brings a visual-art perspective. Montreal hip-hop/R&B trio Planet Giza represent the city’s music community, and Tiffany Youssef, founder of Tea You, adds an entrepreneurial voice.

Together, these individuals illustrate the many ways the Canadiens are woven into daily life in Montreal. The team is not just a sports franchise; it is a shared reference point that crosses generations, neighbourhoods and creative disciplines.

When and Where to Shop

The collection launches on 9 November. It will be available at MooseKnuckles.com and at the Moose Knuckles Royalmount store in Montreal. Given the limited 11-piece nature of the drop and the strong local following of both brands, fans would be wise to act quickly.

For those who have followed Moose Knuckles’ previous NHL collections, this third instalment feels like a natural evolution. By turning the focus to the Canadiens and building a campaign around real Montrealers, the brand has created something that feels less like a licence and more like a genuine cultural collaboration. It is winter wear with a sense of place, designed for a city that knows a thing or two about cold weather and community spirit.