Liu Jo and Gigi Hadid Launch Denim Edit for Individual Style

The Gigi Hadid Edit: A Denim‑Focused Collaboration

Liu Jo, the Italian fashion house known for its denim heritage, has teamed up with supermodel Gigi Hadid to create ‘The Gigi Hadid Edit’ – a curated collection that reflects Hadid’s personal take on style. The first drop is entirely dedicated to denim, a fabric that has been part of Liu Jo’s DNA for years.

Rather than a traditional endorsement, this collaboration places curation at its core. Hadid has selected pieces that blend international flair with everyday versatility, resulting in a wardrobe that Liu Jo describes as embodying a confident, independent, and spontaneous femininity. The edit is designed to be interpreted uniquely by each wearer, aligning with a contemporary approach to fashion where conscious choice and self‑expression are paramount.

Denim, Digital Prints and Cowboy Boots

The first drop is anchored in denim, showcasing complete looks with contemporary proportions and an urban edge. Key pieces include overshirts, bomber jackets, and Napoleon jackets, which are combined with coordinated silhouettes to create statement ensembles. Some designs feature digital prints applied directly to the fabric, while others have a lived‑in aesthetic enhanced by refined decorative details. Leather cowboy boots with western influences, tonal stitching, and a tactile finish complete the selection, adding a distinctive character to each look.

This focus on denim is no coincidence: Liu Jo has built its reputation on denim expertise, and by starting with this category, the brand highlights its strengths while offering a fresh perspective through Hadid’s curation.

A Conversation with a New Audience

Maurizio Croceri, chief executive officer of Exelite S.p.A., Liu Jo’s parent company, views the edit as a significant step in the brand’s evolution. “We chose to start with what defines us most, denim, and have it interpreted from Gigi Hadid’s personal and international perspective,” he says. According to Croceri, the project is not about imposing an image but about creating value through authentic choices – choices that make the product appealing while strengthening Liu Jo’s dialogue with a new audience.

Hadid herself explains that she selected items that best reflect her personal view on style. “Every look tells a story and every selection is a statement of identity,” she says. “Liu Jo shares that same vision and together we have created an edit that celebrates personal style, encourages self‑expression, and inspires everyone to show their individuality.”

Fashion as a Space for Freedom

With this first drop, Liu Jo underscores its vision of fashion as a space for freedom and self‑expression. The collaboration with Hadid is not just about selling clothes; it is about inviting wearers to make the pieces their own. By combining Liu Jo’s denim craftsmanship with Hadid’s international perspective, the edit offers a versatile wardrobe that encourages individual styling. Whether paired with cowboy boots for a western twist or worn with sneakers for a casual look, the pieces are designed to adapt to the wearer’s personality.

The Gigi Hadid Edit is available in selected Liu Jo stores and online, with further drops expected to follow. This initial denim‑focused launch sets the tone for a partnership that prioritises authenticity and personal style over fleeting trends.

In a fashion landscape often dominated by uniform aesthetics, Liu Jo and Gigi Hadid’s collaboration stands out for its emphasis on choice. It invites fashion lovers to engage with denim in a new way – not as a basic staple, but as a canvas for self‑expression. As the brand continues to evolve, this edit marks a bold step towards a more personal and inclusive approach to style.