Lacoste Serves Up Style at the 40th Rolex Paris Masters

A Forty-Year Milestone for the Season Finale

The Rolex Paris Masters marks its 40th edition in 2026, running from 31 October to 8 November, and Lacoste will be there once again as an official partner. The French brand, part of the MF Brands Group, has held that role for two years and uses the platform to keep a visible thread between competitive tennis and the wider culture that surrounds it.

For the anniversary edition, Lacoste is presenting a 2026 collection that speaks to two very different kinds of customer at once: the player who needs kit that performs under pressure, and the spectator who wants a piece of the tournament to take home. As the last Masters 1000 event of the season, the Paris tournament is a natural stage for a house whose entire identity was built on the sport.

Where Sport, Fashion and Culture Meet

The partnership is less about slapping a crocodile on a banner and more about treating tennis as a design language. Lacoste’s founding story begins with René Lacoste almost a century ago, and the brand has long argued that the court and the catwalk share more than people assume. The Paris Masters gives that argument a very public audience, with a global broadcast and a city that takes both sport and style seriously.

That positioning is deliberate. Tennis apparel has to survive movement, heat and long matches, yet it is also worn on the street, on the commute and at the weekend. The tournament collection is built to sit across that divide rather than choose a side.

A Joint Lifestyle Line, Now in Its Second Year

Since 2025, Lacoste and the Rolex Paris Masters have developed a lifestyle collection alongside the on-court performance range. The line spans womenswear, menswear and kidswear, which makes it one of the more family-friendly tournament capsules around. Expect polo shirts, sweatshirts, jackets and other tennis-inspired classics, cut with an urban sensibility rather than a purely archival one.

For supporters planning to attend in person, the offering covers several bases at once: something for match day, something for the school run, and something for a child who has just discovered the sport. The mix of sporting heritage and everyday wearability is the point, and it is the reason the collaboration has been extended rather than treated as a one-off.

Monochrome on Court: Burgundy, Royal Blue and Black

On the court itself, the focus shifts to the athletes. Novak Djokovic, Daniil Medvedev and Arthur Fils are among the players wearing monochrome outfits this year, in burgundy, royal blue and all-black respectively. Lacoste says the colours were chosen to reflect each player’s personality, which is a quietly clever way of turning kit into character work.

Monochrome is a demanding choice. Without contrast panels or busy graphics, fit and fabric have nowhere to hide, and every detail of the garment is visible in high definition. It also gives each player a recognisable silhouette across a long tournament, useful both for spectators in the stands and for the highlights reel afterwards.

Arthur Fils, as a French player on home ground, carries particular weight in that line-up, and a Paris crowd will be watching closely.

Ball Kids Dressed with Purpose

The ball kids are outfitted by Lacoste once again, in blue uniforms designed specifically for the tournament. These are made using Back on Court technology, which reuses materials from previous collections rather than starting from virgin fabric each season. A reflective crocodile logo has been added so the young crew stays visible on court under the arena lighting.

It is a small detail with a practical function, and it fits a broader expectation among tennis fans that tournament partners should be able to explain what happens to kit once a season ends.

Where to See the Collection in Paris

During the tournament, Lacoste will showcase the 2026 collection in dedicated spaces at the venue, giving ticket holders a chance to see the pieces up close rather than through a screen. A selection will also be available in chosen stores across Paris, so those without a ticket are not left out.

With the event running from the end of October into the second week of November, the timing lands neatly ahead of the winter season, when sweatshirts and jackets come into their own. For anyone building a wardrobe around tennis rather than simply watching it, the Paris Masters window is the moment to look.