Express Holiday Campaign: Hamlin Family Glamour

Express has launched its latest holiday campaign, “Holiday, Hamlin Style,” featuring Lisa Rinna, Harry Hamlin, their daughter Delilah Belle Hamlin and her boyfriend Mick Maio. The campaign puts a fresh spin on the classic family holiday card, capturing the Hamlins in a series of festive vignettes that are equal parts glamorous and playful.

Set in Los Angeles, the campaign shows the family decorating the tree, baking cookies, raising champagne toasts and, in Rinna’s case, dancing on the dining table. The scenes are set to modern remixes of Tchaikovsky’s The Nutcracker, adding a contemporary twist to the holiday soundtrack. The result is a celebration of family, style and the joy of being unapologetically yourself.

A Modern Take on the Family Holiday Card

The campaign reimagines the traditional holiday card for today’s fashion-conscious consumer. Instead of stiff poses and matching outfits, the Hamlins bring personality and energy to every shot. Whether they’re decorating the tree in elegant knits, baking cookies in festive layers or raising a toast in sequins and velvet, the family’s charisma shines through.

This approach aligns with Express’s Dress to Express platform, which champions individual style and self-expression. By featuring cultural personalities who embody confidence and creativity, the brand reinforces its message that fashion is a tool for personal expression—especially during the holidays.

Festive Styles for Everyone

The campaign highlights key pieces from Express’s holiday collection. For women, standout items include the Editor Suit in new festive finishes, sequin dresses, faux-fur outerwear and cosy knits. These pieces are designed to mix and match, allowing for looks that range from office parties to intimate family gatherings.

For men, the collection features velvet tuxedo jackets, modern suiting and festive layers that make it easy to dress up without feeling overdressed. The focus is on versatility and confidence, ensuring that everyone can find something that fits their personal style.

The Perfect Family for the Campaign

Express’s chief marketing officer Joe Berean explained the choice of the Hamlins: “The Hamlins are the perfect family to bring our holiday campaign to life. They’re iconic, entertaining and unapologetically themselves. We wanted to capture that spirit in a way that feels festive, playful and a little unexpected, while celebrating the confidence and individuality at the heart of Dress to Express.”

Lisa Rinna echoed that enthusiasm: “Bring on the holiday glamour! There’s nothing I love more than getting dressed up, celebrating with family and having a little fun. Doing this with Harry and Delilah was such a blast—and trust me, we know how to make the holidays entertaining!”

Where to Shop

The campaign launches today across video, social, digital and in-store channels. Featured styles are priced from $38 to $298 and are available at Express.com and select Express stores. Express operates more than 375 retail and outlet stores across the US and Puerto Rico.

With its blend of festive glamour and family fun, “Holiday, Hamlin Style” captures the spirit of the season while showcasing Express’s holiday collection. Whether you’re drawn to a sequin dress or a velvet jacket, the campaign invites you to celebrate the holidays with confidence and a little bit of sparkle.