COS Launches Online Shopping in India via Own Site and Nykaa

COS Opens Up to Indian Shoppers Online for the First Time

Shoppers in India can now buy COS clothing online. The H&M Group-owned label has launched its own e-commerce site in the country and has also begun selling through the fashion marketplace Nykaa Fashion, making the full range accessible digitally across India for the very first time.

The brand described the move as a significant milestone in its ongoing expansion across the Asia Pacific region, and singled out India as a market where appetite for its designs is clearly building. Until now, Indian customers had only one way to browse the collection in person.

A Physical Foothold First, Then a Digital One

The online debut follows the brand’s arrival on Indian high streets roughly a year earlier. COS opened its first Indian store in October 2025 at Select Citywalk Mall in New Delhi, in a space designed entirely in-house and covering around 200 square metres. The opening was accompanied by the Autumn Winter 2025 womenswear and menswear collections.

At that point, however, there was no way to order from the brand online within India. The new website and the Nykaa Fashion shopfront close that gap, bringing the label’s complete assortment within reach of customers well beyond the capital.

Two Routes to the Same Wardrobe

By running its own site alongside a marketplace presence, COS is aiming to widen access to the full brand experience rather than a slimmed-down selection. Shoppers can browse the latest collection on the COS India website, and the same offer appears on the COS brand page on Nykaa Fashion. Both channels carry the brand’s core wardrobe pieces and essentials, the understated staples that form the backbone of its range, alongside seasonal womenswear and menswear.

The dual approach is a practical one: the dedicated site gives loyal customers a direct relationship with the label, while the marketplace places COS in front of shoppers who already browse Nykaa Fashion for other brands. Together they cover customers who prefer to buy straight from a brand and those who like to discover labels through a multi-brand platform.

What’s on Offer

• The latest seasonal collection, including the Autumn Winter 2025 womenswear and menswear lines
• Core wardrobe pieces and essentials designed for long-term wear
• The same product range across both the COS India website and Nykaa Fashion

A Launch Offer for Newsletter Subscribers

To mark the digital arrival, COS is running a promotional offer. Customers who sign up for the COS newsletter between 22 October and 1 November will receive an exclusive deal. It is a familiar tactic for a brand introducing itself to a new online audience, giving newcomers a reason to register and a channel through which the label can keep in touch about future collections and store news.

Part of a Wider Asia Pacific Push

The Indian launch sits within a broader strategy. COS sees the country as a market with growing demand for its particular brand of pared-back, design-led clothing, and the combination of a physical store and online channels is designed to build recognition steadily rather than all at once. Starting with a single, carefully designed space in New Delhi allowed the brand to establish its identity on the ground; adding e-commerce now lets it scale that identity across a country where online shopping is second nature for many consumers.

About COS

COS was founded in 2007 and is part of the H&M Group. As of July 2025, it operated 239 stores across 48 physical markets, ran online stores in 38 markets, and also sold through wholesale and franchise partners. Its range centres on modern, understated clothing, accessories and essentials, with an emphasis on considered design, quality fabrics and a timeless rather than trend-driven approach to dressing.

For Indian shoppers, the practical upshot is simple: the collection that was previously reachable only through a trip to Select Citywalk Mall can now be ordered from anywhere in the country, either directly through the COS India website or via the brand’s page on Nykaa Fashion. Those who sign up for the newsletter before 1 November can also take advantage of the launch offer while they explore the range for the first time.