Bonobos Holiday 2026: Skyler Gisondo Leads Festive Campaign

A Festive Campaign with a Wink

Bonobos has kicked off the season with its Holiday 2026 campaign, “Dashing Through the Holidays,” fronted by actor Skyler Gisondo. The campaign takes a playful look at the whirlwind of festive obligations, from last-minute store-bought pies passed off as homemade to the nerves of rehearsing an introduction to the in-laws.

Gisondo, known for his comic timing, guides viewers through a packed seasonal calendar. The sets mix painted backdrops with three-dimensional props, giving familiar holiday scenes a subtly surreal edge—think a living room that feels just a little too perfect, or a kitchen where the chaos is almost theatrical.

The Wardrobe for Every Festive Occasion

The campaign puts the spotlight on pieces designed for gifting and layering. Limited Edition Sweaters bring a touch of seasonal cheer, while The Original Chino offers a reliable foundation for any holiday outfit. For colder evenings and smarter gatherings, The Italian Wool Overcoat adds polish without fuss.

When the calendar calls for something more dressed up—holiday dinners, parties and New Year’s Eve—the Jetsetter Velvet Blazer and Pant deliver a sharp, confident look. The idea is to make getting dressed feel effortless, so you can focus on enjoying the moment.

A Familiar Kind of Chaos

“The holidays always seem to come with a busy schedule and a bit of chaos,” said Gisondo. “This campaign captures that, by poking a little fun at the things we all do to try to make the holidays go smoothly.”

That sentiment is echoed by Joe Berean, chief marketing officer at Bonobos. “There’s a lot that goes into the holidays, but at the end of the day, it’s about having fun and feeling good,” he said. “Skyler brings that spirit to the campaign with a sense of humor that makes these moments feel familiar. Our holiday assortment builds on that same idea, with pieces that make it easy to get dressed, feel confident and enjoy the moment, no matter what it brings.”

Where to Find the Collection

The campaign launches today across Bonobos’ digital and social channels. The holiday collection is available at Bonobos.com and at the brand’s 48 Guideshop locations across the United States. Bonobos is also distributed through Nordstrom stores and online.

For those looking to update their festive wardrobe—or find a gift that feels considered—the range offers a mix of playful seasonal pieces and smart staples. Whether you’re navigating a packed social schedule or simply want to look pulled together for the family dinner, the campaign suggests that a little humour and the right outfit can go a long way.

On Screen and Off

Gisondo currently appears in A24’s “Primetime” opposite Robert Pattinson and will next be seen in “Focker-In-Law,” the fourth instalment in the “Meet the Parents” series, premiering on Thanksgiving. His presence in the campaign brings a recognisable, everyman charm to the festive scenarios—a reminder that the holidays are rarely perfect, but they’re always memorable.