Bogner and DSV Extend Ski Partnership Until 2030

Bogner has confirmed that it will remain the official exclusive outfitter of Germany’s national alpine ski teams until 2030, extending a relationship with the German Ski Association (DSV) that stretches back more than seven decades. The Munich-based sportswear brand also unveiled the team collection for the 2026/27 season, giving a first look at the kit that will be worn on the World Cup circuit and beyond.

A partnership built over 74 years

The collaboration between Bogner and the DSV is one of the longest-running in winter sport. “Our partnership with the German Ski Association goes far beyond traditional sponsorship. For 74 years, we have been united by a shared passion for alpine skiing at the highest level, and we are thrilled to continue that journey in the future,” said Arne Freundt, CEO of Bogner.

Freundt also described the DSV as an important source of inspiration for the brand. Working closely with the athletes feeds directly into collections that combine technical performance with an exclusive aesthetic — a balance that has become a hallmark of Bogner’s approach to mountain sportswear.

The coming season carries particular weight: the highlight of the 2026/27 calendar is the 2027 FIS Alpine World Ski Championships in Crans-Montana, Switzerland, where the German team will wear the new collection on one of the sport’s biggest stages.

New colour palette for the team collection

The 2026/27 DSV collection introduces a fresh colour direction built around two shades: ‘Light Sky’ and ‘Slate Green’. The pairing brings together a light, airy blue with a muted, earthy green — a combination Bogner says is intended to convey athletic energy while retaining elegance and lifestyle appeal.

In total, 200 athletes, coaches and support staff will be outfitted in the new range. The collection is extensive, covering the many different needs of a national team across training, competition and official duties.

The line-up includes three-layer shell jackets with integrated lightweight down; ski jackets, down ski jackets and fleece jackets; down vests; one-piece suits; athlete and technician trousers; racing shorts; the race suit; base layers and a rain cape. Headwear, neck gaiters and a team sweater for indoor events complete the offering.

Every piece is designed to be combined with the others, creating a coordinated system that works across disciplines and occasions. That modular approach is particularly valuable for a team that moves between snow, travel and formal appearances throughout the season.

Race suits tailored to each athlete

As in previous seasons, the race suits are individually tailored to each athlete. Whether competing in downhill, super-G, giant slalom or slalom, each suit is designed to deliver a precise fit, freedom of movement and optimal aerodynamics — details that can make a measurable difference at the highest level of the sport.

Beyond the racecourse, Bogner says the collection reflects its wider philosophy of functional sportswear with an exclusive aesthetic, developed to support performance as well as comfort. The result is kit that serves athletes in the demanding environment of alpine racing while remaining stylish enough for the team’s public appearances.

With the extension running through 2030 and the Crans-Montana World Championships on the horizon, the partnership between Bogner and the DSV looks set to continue shaping the look of German alpine skiing for years to come.