An independent fashion journal
Fashion, considered.
Essays and field notes on how clothes are designed, made, sold and worn — written slowly, for people who care about what they put on and why.
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All articlesUS-China Trade
US-China Tariff Truce Leaves Fashion and Footwear Out in the Cold
The US and China have agreed reciprocal tariff cuts on £23bn of goods, but apparel, footwear and fashion remain excluded from the relief deal.
Target
Target Shoppers Celebrate: 2,000 Price Cuts for Autumn
Target unveils 2,000 new price reductions on home and apparel, part of 10,000 cuts this year, ahead of Circle Deal Days.
CFDA
CFDA Appoints Hildy Kuryk as Interim CEO After Kolb Resignation
The CFDA has named Hildy Kuryk as interim CEO following Steven Kolb's resignation. Kuryk will lead the organisation while a permanent successor is sought.
Hydroponic Cotton
Soilless Cotton: Hydroponic Farming Trial Turns Five Tonnes Into Clothes
A Spanish hydroponic cotton trial with H&M's Circular Innovation Lab has produced five tonnes of soil-free cotton. We look at how AI and closed-loop water work.
Circular Economy
CTR Group Acquires Hirestreet to Scale Rental Fashion
CTR Group acquires Hirestreet, merging rental and resale to scale subscription fashion across the UK with a focus on circular economy.
Primark
Primark's Game-Changing Deal for Recycled Polyester
Primark signs long-term deal with Circ to use recycled polyester from textile waste in its clothing from 2029, boosting circular fashion.