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Fashion, considered.

Essays and field notes on how clothes are designed, made, sold and worn — written slowly, for people who care about what they put on and why.

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Luxury Fashion

How AR and AI Are Redefining Luxury Desire

Luxury dreams are changing: AR and AI let you try on iconic pieces from your sofa and build desire long before buying. Discover Snap's latest findings.

4 min read

Counterfeiting

EU Counterfeit Seizures Hit Record 196 Million Items

EU authorities detained a record 196 million counterfeit items in 2025, worth an estimated €6.3 billion. We break down the products, countries and trends behind the surge.

4 min read